HA4 Task 6 - Evaluation

HA4 Task 5 - Post-production

Feedback

These are a few comments i got back from my advert. Alex works on a stall that sells lipstick and he thinks it would sell. Emma and Chloe wear lipstick.

HA4 Task 4 - Production

HA4 Task 3 - Pre Production

Location Scouting Checklist

Production Plan 

Shooting Schedule 

Production Schedule Call Sheet

Rick assessment 

HA4 Task 2 - Ideas Generation

Storyboard

HA4 Task 1 - Research For Production

Each of these adverts have very similar if not the same clear codes and conventions, such as: 

• Close up /extreme close up shots of the actors faces
• The actors are always the the main focus of the shot
• Filming the actors putting on the product
• Shots of the product itself 
• Has a voice over telling you different facts about the product

Mind Map

HA3 Task 8 - Audience Classification

There are a few different techniques that can be used to classify audiences for the TV advertising industry. This is called Audience profiling. This allows the researcher to find out about the audience before putting starting production to ensure you get your message across to the right people in the most effective way to produce the best result.

The audience get put into different categories, they include details such as age, sec, educational qualification, work experience, financial background, field of work, interests, mood, orientation, bias, food habits, religious background, physique, health condition.

Demographics
This is a method of audience profiling, this puts the audience into groups by work that they do. 

Demographic classification use a system called the NRS social grades, this is used in the United Kingdom. They were originally developed by the National Readership Survey to classify readers, but are now used by many more organisations for wider applications and have become a standard for market research. They were developed over 50 years ago and achieved widespread usage in 20th Century Britain.

In The United States they use a more detailed system called Standard Occupational Classification System (SOC). It is used by the federal government agencies collecting occupational data, enabling differences of occupations across data sets. It is designed to cover all occupations in which work is performed for pay or profit, reflecting the current occupational structure in the US. The 2010 SOC included 840 occupational types, a lot more than the UK.

Psychographics  

This is a way of labeling your audience individually by looking at their behavior and personality traits. Psycho graphics makes an assessment about their viewing and habits. An advertising agency called Young and rubicam invented a very successful psycho graphics profile known as their 4C's market model, this stands for Cross Cultural Consumer Characterisation.   

They put the audience into groups with labels that suggest their position in society. 

Geodemographics 

This is the study of people based on where they live. Geodemographic systems estimate the most probable characteristics of people based on the profile of all people living in a small area near a particular address.